After taking aim at Google’s Chromebooks, Microsoft’s new “Honestly” ad takes a jab at the Mac for not having a touchscreen.
Then it disses the iPad for being too small.
Microsoft may have a point. The Mac doesn’t have a touchscreen and Apple’s top marketing guy, Philip Schiller, recently indicated that it’s not going to get one any time soon.
In an interview with Macworld last month, Schiller said:
“It’s obvious and easy enough to slap a touchscreen on a piece of hardware, but is that a good experience?” Federighi said. “We believe, no.”
… This device,” Federighi said, pointing at a MacBook Air screen, “has been honed over 30 years to be optimal” for keyboards and mice.
Apple has instead poured its energies into adding multi-touch gestures to the Mac’s touchpad.
In answer, Microsoft whipped out the HP Envy Rove 20 to star in this commercial. It’s a 20-inch Windows 8 touchscreen PC.
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