LG says it has no plans to make any Windows Phones in the near future.The company told the Korea Herald that “The total unit[s] of Windows Phone sold in the global market is not a meaningful figure,” and said that it’s taking a step back from Microsoft’s platform, although it will still do some research and development related to the platform. The news was reported earlier by The Verge.
LG had hinted in February that it was turning its focus more toward Android.
LG was the first phone maker to get behind Microsoft’s new platform. In 2008, LG and Microsoft signed a deep mobile partnership, and in 2009 LG committed to make Windows Phone its “primary phone platform,” saying it would bring “up to” 26 new Windows Phones out by 2012. (In fact, LG and Microsoft were so close, the partnership announcement was the first place the term “Windows phone” appeared — the new platform didn’t make its official debut until a year later.)
But LG has since fallen on hard times — its mobile business has lost money in each of the last seven quarters, according to the Korea Herald.
Meanwhile, Samsung placed a big bet on Android (while hedging its bets with Windows Phone as well), and has become the number-one phone maker in the last year, according to Strategy Analytics.