When Microsoft first announced its Surface tablet, the company seemed to be focused on taking back some of the ground it lost to longtime rival Apple since the release of the iPad. However, I find the company’s inconsistent message since the unveiling to be a tad confusing.
While I may disagree with Microsoft’s overall strategy for the Surface, I do give them credit for not blindly following Apple’s lead in the tablet market. I also agree that if its partners aren’t portraying the vision of Windows correctly, then Microsoft should step up and make sure their vision reaches the public. That vision should be consistent though.