Microsoft’s about to embark on a one billion dollar marketing adventure to support Kinect and Windows Phone 7.
Good luck to them! Because as these past epically failed advertising efforts show, Microsoft might be about to waste a lotta money!
You may not have realised it, but the terrible Microsoft advertising tradition goes all the way back to a young (though still bald and yelly) Steve Ballmer, doing his best used car salesman bit to push Windows 1.0 on an unsuspecting public.
OK, so this wasn't a TV ad. It was originally a 12-minute promotional video for Windows 386 that Microsoft sent out to retailers in 1988. The whole thing is a bizarre office drama, but the only part you need to worry about is this rapping banshee that will haunt your dreams forever, the end. (starts at 2:40)
Another direct-to-retailer release, it doesn't get much better than the comic stylings of Random Terrible Impersonation Guy. And yes, it keeps up that pace for the full nine minutes.
The plan, apparently, was to get Jerry Seinfeld and Bill Gates in a room together and just let things happen. Unfortunately a commercial about nothing doesn't make nearly as much sense as a sitcom about nothing. This campaign cost $300 million, people. Let that sink in.
This Kin spot caught a lot of flack for containing 'sexting,' but the guy taking a pic of his chest doesn't bother me nearly as much as the sad, aggressive hipster courting that went on with Microsoft's whole Kin campaign.
I'll say this for Microsoft: they seized on the double rainbow meme right quick, with not one but two online ads featuring Bear, the Double Rainbow guy. I'm glad he cashed in and all, but I wouldn't trust his camera choice any more than I do his hairdo.