Microsoft’s first crop of ads for Windows Phone puzzled some folks, but they put forth a simple idea — using Windows Phone means you don’t have to spend so much time staring at your phone — in a funny way.
But they didn’t help sales, and now Microsoft has reverted to form. The new ads outline features of the phone.
The tagline: “the only phone with Office, Xbox Live, and thousands of apps.”
That’s true, but Office? That’s a real eye-glazer for most consumers. It’s certainly not going to inspire the kind of emotional response that a good iPhone ad does.
The ads actually debuted last month, but they’re showing up a lot during the March Madness NCAA basketball tournament.
Here’s the 30-second ad that showed up during the UConn-Cincy game last night. Judge for yourself.
And here’s a one minute ad that includes a telling quote from a user: “corrected a power point in my bed…pretty awesome.”