Microsoft: We'll Say Anything to Block Google-DoubleClick

Two important points came out of the Google-DoubleClick hearings, both of which were an excellent sign for the future of the GoogleClick merger:

  1. Only “a handful” of senators attended (i.e., no one cares).
  2. Microsoft described DoubleClick as Google’s “largest competitor.” (i.e., we worry that if we tell the truth, we’ll be laughed out of the hearing).

See Also: Google/DoubleClick Inside Story: “FTC Will Approve”

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at