Microsoft Unveils New Logo—Here’s A History Of The Design’s Evolution

microsoft logo evolution

After 25 years, Microsoft has ditched the Italics and unveiled a brand new logo.

Considering that Steve Ballmer dubbed the anticipated launch of Windows 8 Microsoft’s “dawning of the rebirth,” a new logo seems appropriate for the occasion.

Microsoft general manager, Jeff Hansen, told The Seattle Times that it “signal[s] the heritage but also signal[s] the future — a newness and freshness.”

In honour of the unveiling, we put together a history of Microsoft’s evolving logo: The good, the bad, and the bizarrely “groovy.” (Hey, it was the ’70s).

[slideshow]
[slide
permalink=”1975-microsoft-appeared-to-be-inspired-by-the-disco-era-1″
title=”1975: Microsoft appeared to be inspired by the disco era.”
content=”According to Neatorama, Bill Gates and Paul Allen made this logo themselves using BASIC, a computer language program, in less than a day.”
image=”http://static.businessinsider.com/image/503660266bb3f7044e000008″
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[slide
permalink=”1975-87-in-the-words-of-kermit-the-frog-its-not-easy-being-green-2″
title=”1975-87: In the words of Kermit the frog, “It’s not easy being green.””
content=”The special ‘O’ was dubbed blibbet.”
image=”http://static.businessinsider.com/image/503660506bb3f72c50000013″
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]
[slide
permalink=”upon-finding-out-that-the-blibbet-would-be-no-more-come-1987-microsoft-employee-larry-osterman-launched-a-save-the-blibbet-campaign-3″
title=”Upon finding out that the blibbet would be no more come 1987, Microsoft employee Larry Osterman launched a “Save the Blibbet” campaign.”
content=”Osterman (right) even made buttons for the occasion.

Unfortunately his effort didn’t convince the bigwigs to keep the blibbet.

‘I miss the blibbet 🙂 Somehow, it reminds me of Herbie (or any other VW bug)–cute and friendly :),’ Osterman wrote on his blog.
image=”http://static.businessinsider.com/image/503666a36bb3f7d958000017″
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[slide
permalink=”although-the-blog-papergreat-notes-spotting-this-metallica-like-logo-in-ads-during-the-early-80s-4″
title=”Although the blog Papergreat notes spotting this Metallica-like logo in ads during the early ’80s.”
content=”Click here for more.
image=”http://static.businessinsider.com/image/50366bee6bb3f73061000011″
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]
[slide
permalink=”1987-2012-the-pacman-logo-by-scott-baker-was-introduced-5″
title=”1987-2012: The “Pacman” logo by Scott Baker was introduced.”
content=”According to March 1987’s edition of Consumer Reseller News Magazine, ‘The new logo, in Helvetica italic typeface, has a slash between the o and s to emphasise the ‘soft’ part of the name and convey motion and speed.’

Some say the slash made it look like a Pacman.”
image=”http://static.businessinsider.com/image/503661efecad045813000006″
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]
[slide
permalink=”1994-2002-as-a-part-of-a-100-million-marketing-campaign-microsoft-briefly-added-the-tagline-where-do-you-want-to-go-today-6″
title=”1994-2002: As a part of a $100 million marketing campaign, Microsoft briefly added the tagline: “Where do you want to go today?””
content=”Wieden + Kennedy did the ad work.
image=”http://static.businessinsider.com/image/503660786bb3f7e44d000004″
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]
[slide
permalink=”microsoft-experimented-with-many-different-taglines-7″
title=”Microsoft experimented with many different taglines.”
content=””
image=”http://static.businessinsider.com/image/5036608f6bb3f7fe4d000008″
caption=””
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]
[slide
permalink=”2012-after-25-years-microsoft-has-finally-updated-its-look-8″
title=”2012: After 25 years, Microsoft has finally updated its look.”
content=””
image=”http://static.businessinsider.com/image/503660c8ecad04160f000019″
caption=””
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]
[slide
permalink=”microsoft-cmo-chris-capossela-even-cut-a-red-ribbon-in-the-new-logos-honor-at-a-microsoft-store-in-boston-9″
title=”Microsoft CMO Chris Capossela even cut a red ribbon in the new logo’s honour at a Microsoft Store in Boston.”
content=””
image=”http://static.businessinsider.com/image/503661626bb3f70c4e00000f”
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]
[slide
permalink=”heres-how-microsoft-explains-it-10″
title=”Here’s how Microsoft explains it:”
content=”According to Microsoft’s blog, ‘The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion. The symbol’s squares of colour are intended to express the company’s diverse portfolio of products.'”
image=”http://static.businessinsider.com/image/50366612ecad04db1900000a”
caption=””
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]
[slide
permalink=”want-more-11″
title=”Want more?”
content=”Check out what 20 companies’ logos looked like before they were famous>
image=”http://static.businessinsider.com/image/5033add369bedd363a000019″
caption=””
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]
[/slideshow]