Microsoft is rolling out a simpler design for Bing search results and now it looks exactly like Google.
The idea is to take advantage of alleged user dissatisfaction with Google which is getting more and more cluttered, says Josh Constine at TechCrunch, who first reported on the change.
This is a really bad sign for Microsoft. It means that Bing, which has been around for many years now, still hasn’t figured out what it’s doing. It also means that Microsoft is reacting to what tech writers are complaining about. That can’t be good.
The truth is that despite all the phony complaints about Google’s search changes, it’s still the number one search engine in the U.S. and no matter what Microsoft has tried, nothing has changed that.
Microsoft should just kill Bing. Or sell it to Facebook.
Below are comparisons of Bing and Google. Google is the one with stuff on the left side of the screen. Bing doesn’t.
And here’s Google: