- It’s willing to buy search share, and Ask.com’s 3-4% is as good as any.
- Buying Ask.com would be bad news for Google, which handles paid search for Ask.com.
- It has the cash.
- Yahoo — which is handing search over to Microsoft — won’t buy it.
- Neither will Google.
So will we see a deal sooner than later? It’s not far-fetched if the price is right — or if the companies can make an outsourcing deal happen.