Microsoft Ready To Buy Ask.com?

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IAC (IACI) boss Barry Diller basically put Ask.com on the market during yesterday’s earnings call. And as Reuters notes, there’s no more likely buyer — or outsourcing partner — than Microsoft (MSFT).

Why?

  • It’s willing to buy search share, and Ask.com’s 3-4% is as good as any.
  • Buying Ask.com would be bad news for Google, which handles paid search for Ask.com.
  • It has the cash.
  • Yahoo — which is handing search over to Microsoft — won’t buy it.
  • Neither will Google.

So will we see a deal sooner than later? It’s not far-fetched if the price is right — or if the companies can make an outsourcing deal happen.

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