Zynga’s Q4 advertising revenue was $74.5 million, meaning that their revenue increased 226 per cent on a year-over-year basis. More details can be found here.
Microsoft announced plans to socialize their display ads. The tech company will launch its new “People Powered Stories” campaign—which allows them to incorporate user generated blogs, videos, and reviews into their banner ads—in April. An initial test resulted in a 6.3 per cent increase in purchase intent.
People.com launches an iPad-optimised version of its website. Their app requires a paid subscription and only contains content found in the magazine.
Tom Florio is named the CEO of Advanstar Fashion Group.
McCann lost the Avis account to Leo Burnett. They try harder?
Omnicom’s Q4 profits increased by 10 per cent and 15 per cent for the year of 2011.
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