Microsoft's New Madison Avenue Pitch: Needs Some Work (MSFT)

Fast Company’s cover story this month details Microsoft’s plans to turn its image around — it’s now working with “hotshot ad guy” Alex Bogusky, who does weird, hip and offbeat stuff, like those “King” spots for Burger King. But we’re assuming that Alex didn’t have anything to do with Microsoft’s presence at the Cannes Lions 55th International Advertising Festival.


NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at