Why Microsoft Won't Make Windows Phone 7 Work On Tablets

Andy Lees Microsoft Windows Phone President

Photo: Microsoft

This morning, Windows Phone President Andy Lees explained why Microsoft didn’t move Windows Phone 7 up to tablets, as Apple did with the iPad and Google did with Android.”We view a tablet as a sort of PC. We want people to be able to do the sort of things they do on a PC on a tablet. Things like networking…to get USB drives and pop them into their tablets. To be able to do things like printing…using Office. All of the things that you can do on a PC.”

He also noted that Windows 8 will run on “systems on a chip” that an fit into a phone, and predicted that phones, tablets, and PCs would eventually merge into a “unified ecosystem”:

“Our strategy is that these new form factors are in a single ecosystem, and not new ecosystems itself.”

Reading between the lines, it sounds a lot like the release of Windows 8 (probably in 2012) will start the clock ticking on the end of the Windows Phone 7 platform. Once Microsoft has Windows 8 with a usable touch interface and running on ARM and other low-powered processors, there’s really no reason for the company to keep investing in a second phone-specific platform.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.