Microsoft Takes On Trolls In IE10 Ad Targeting Haters

haterMicrosoft’s IE troll.

Photo: Microsoft / YouTube

Microsoft has dropped another of its “Browser you loved to hate” commercials, in which the company admits — and confronts — the fact that a lot of people just don’t like Internet Explorer.And it’s completely charming.

The company started the quirky campaign in March of this year with a commercial that suggested IE was the browser you used only to download another, better browser. That spot, from CP+B, featured a guy ignoring his up-for-it girlfriend while he tried to uninstall Explorer from this PC. (The joke, for non-nerds, is that you cannot uninstall Explorer from a Windows machine.)

In the new commercial, a basement dwelling geek — signified by a lava lamp, an ET doll, double screen setup, etc. — attempts to troll Microsoft by repeatedly leaving the message “IE SUCKS” on comment boards and Twitter.

The company responds by extolling IE10’s virtues, including “IE adopts an island of kittens and donates them to children everywhere!!!” Check it out:

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