Microsoft’s re-branded search engine Bing (and the $80 million ad campaign to promote it) may turn out to be a big bust in the end, but at least for now the whole thing is turning up the heat among three vicious rivals in the search engine wars.
Early on — after 793 tests — a plurality of users actually prefered Bing results — 38% voting for Bing, 36% for Google, 25% for Yahoo. But by about 7,000 votes in Google had taken the lead, 46% to Bing’s 34% to Yahoo’s 20%. Then, as the weekend closed, Yahoo surged into the lead with 45% of the vote. Now poll results are closed.
What’s going on here? A little pushing and shoving from Microsoft, Google, and Yahoo employees is what.
Some fun facts:
- Blind Search was built by a Microsoft employee named Michael Kordahi. So maybe there’s some bias in the early results due to whomever he sent the poll to her first.
- We only know Blind Search was built by a Microsoft employee because Google employee Matt Cutts weighed in on the early results, publicly worrying “a little bit about self-selection bias.”
- Finally, the reason Michael Kordahi says he removed Blind Search’s poll results from public viewing was because “some douche [was] gaming the system.” He doesn’t mention that he also removed the results just as Yahoo was taking the lead (unfairly or not).