Microsoft Lost Tons Of Traffic Announcing Bing Before It Was Ready

steve ballmer head scratch

Last week, Microsoft (MSFT) put out a press release and had CEO Steve Ballmer give a speech on its new search engine Bing before it was ready for consumers.

Bad idea, it turns out.

AdAge reports the announcement and speech generated about 1,500 news stories — an enormous amount of press coverage that generated tons of traffic to

It all went to waste, though, as, according to Compete, traffic to the new search engine dropped from 1.7% of all Internet traffic two days before launch to .9% one day before. Oops!

Microsoft plans to paper over the problem with cash, having set aside some $80 million to $100 million for an ad campaign.

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