What’s an $80 million ad campaign get you these days? For Microsoft (MSFT), advertising its re-branded search engine Bing, about three times better brand recognition in just three weeks.
As of Monday, 25% of US adults over 18 have heard of Bing, according to the YouGov BrandIndex. That’s up from 7.9% on June 8. During the same three weeks, Google’s (GOOG) brand recognition hovered between 52.5% and 57.4%.
YouGov comes up with their number after interviewing 5,000 people each weekday. The margin of error is about 2%.
Here’s the chart:
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