USA Today cornered Microsoft Bing director Stefan Weitz and asked him what he thought of Google’s whizzy new real-time search, Google Instant.Basically, Weitz said:
- It looks cool and it’s technologically impressive, but it’s not what people want
- Microsoft could have rolled out the same technology a year ago
- People want the right results, not staccato guesses
- Bing is a “decision engine,” not a search engine
Except for that last bullet, fair enough.
But, at worst, Google Instant did accomplish one thing: It represented the first obvious innovation that Google has rolled out before Microsoft since Microsoft embarrassed Google with real-time Twitter search and other search innovations that appeared to catch Google asleep at the switch.
And Bing’s 11% US search share, unfortunately, still renders it largely irrelevant.
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