Microsoft changed an ad that claimed its new ASUS VivoTab Smart tablet was bigger than an iPad after a blogger claimed that the maths Microsoft used in the ad was wrong.
CuriAs reported by Elliot Temple in his blog, Curi, Microsoft made a side-by-side comparison of the two tablets implying that the ASUS screen was larger since its diagonal measurement is longer. Microsoft used this diagram to make its point, Temple says:
You don’t have to be Euclid to know that that is not a mathematical truth. A rectangle can be longer diagonally but still enclose a smaller area.
What is particularly deceptive about the graphic, Temple claimed, is that it was not rendered to scale: “Microsoft has drawn a 10.1 inch tablet 36% larger than a 9.7 inch tablet.”
In actuality, an iPad’s screen size is 7.76 by 5.82 inches while the ASUS screen is 8.8 by 4.95 inches, making the Microsoft machine 3.55% smaller.
According to Temple, Microsoft underscored the mistake by including the following line of copy beneath the side-by-side demonstration: “the ASUS VivoTab Smart is lighter than the iPad, has a bigger touchscreen…”.
Microsoft updated its website 13 hours after the blogger pointed out the disparity, Temple says, and Business Insider has thus not been not able to verify Temple’s information.
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