J. Crew CEO and former Gap chief Mickey Drexler spoke at a Makers of American Fashion event hosted by Martha Stewart at Grand Central Terminal in New York City recently, report Lisa Lockwood and Jean E. Palmieri at Women’s Wear Daily.He had just come back from an overseas trip, and had something important to say about the state of brands around the world.
“My personal opinion about the world is that it’s homogenized,” said Drexler.
Now that products are so ubiquitous — as Drexler said, he saw the “same look, the same goods and the same brands all over the place — nothing’s all that special anymore.
“Today, there’s no aspiration because every high school kid has it,” he said.
What’s the mean for entrepreneurs?
Drexler believes that customers love scarcity, and to stand out in a world of sameness you have to be a “contrarian.” To do that, entrepreneurs have to stay focused and stick to their vision.
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