Michelle Phan is recruiting some of YouTube's biggest stars to launch her own lifestyle network

Michelle Phan Stefanie Keenan PhotographyMakeup guru Michelle Phan.

Michelle Phan, a 27-year-old YouTube sensation with more than 7.5 million subscribers, is launching her own online video network.

Dubbed ICON, the new network is a collaboration between Phan and Endemol Beyond, an online network. 

Phan will be bringing a bunch of popular YouTubers along with her, including Blogilates star Cassey Ho, makeup expert Charis Lincoln, and celebrity makeup artist Jamie Greenberg.  

In total, Icon’s personalities have more than 2.4 billion views on YouTube.

Many of them will be creating new content specifically for Icon, including a celebrity pranking show by Greenberg called “Pretty Little Pranksters” and a comedic history show by Lincoln called “Fascinating Women.” There will also be plenty of content focusing on fashion, beauty, and life advice. 

“I am first a creator, but my ongoing objective is to leverage my personal success, to help mentor new and existing talent, and further help them achieve their goals. Endemol Beyond shares this vision, and together, we will drive the future of original content for generations to come,” Phan said in a statement.

Icon’s content will be available on YouTube, Dailymotion, Roku, Pluto TV, Facebook, Twitter, Instagram, Snapchat, Pinterest, Tumblr, and Periscope. 

Check out the full announcement here.

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