Michelle Phan is one of the most well-known YouTube celebrities in the game.
She has 37 million followers, a startup, a book, and much more on the way. She’s not just a person, she’s an empire.
Back before she became totally famous, she was making makeup tutorial videos for her YouTube fans.
Her Barbie tutorial is the most-watched YouTube video that has to do with makeup…with about 60 million views. In it, she transforms herself from normal and natural to the spitting image of Barbie.
Phan currently has a book out (called, you guessed it, 'Makeup') and she's been resurfacing old and popular content, like this Barbie transformation video, for new followers.
It's a little like Birchbox, delivering beauty supplies and samples in a monthly bag to subscribers who can then purchase the products.
Phan started doing YouTube tutorials in 2008, and was noticed by Lancome. She then became their digital spokesperson, making videos with their beauty products.
Phan has said she finds it fun to try out new looks, especially unconventional ones that rely heavily on makeup to make them truly work.
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