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Messaging Apps Will Soon Be Bigger Than Social Networks [CHART]


The rise of smartphone messaging apps has happened so quickly, it has hardly given us time to process just how huge they are.

But their size and importance becomes clear once we compare them side-by-side with social networks.

BI Intelligence charted the growth in users of four major messaging apps (WeChat, WhatsApp, LINE, and Facebook Messenger), and four global social networks (Facebook, Instagram, Twitter, and LinkedIn).

The chart makes clear that at current growth rates, messaging apps are on track to overtake social networks in number of users. It’s likely to happen sometime later this year, according to our estimates, based on current growth trends.

The chart and data above are from a new in-depth report from BI Intelligence, which takes a deep, granular dive into the messaging wars with exclusive estimates for monthly active users for all the top global messaging platforms — including some like Snapchat and LINE, which do not release MAU numbers.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

Here are some of our other findings:

The report is full of charts and data that can be easily downloaded and put to use.

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