Mercedes' new all-electric concept car shows just how serious the company is about taking on Tesla

Mercedes-Benz is going all in on electric cars.

On Monday, Daimler, the automaker’s parent company, said that Mercedes will sell electrified versions of all of its models by 2022. And on Tuesday, the company showcased an all-electric concept car, dubbed the Mercedes Concept EQA, that hints at what its future electric compact cars might look like.

While the company didn’t say whether the EQA would go into production, the company did make clear that the compact segment was important to it.

“The Mercedes-Benz Concept EQA proves that we are serious about introducing electric mobility throughout the portfolio,” Dieter Zetsche, CEO of Daimler AG and head of Mercedes-Benz Cars, said in a statement.

And from the details Mercedes has shared about the Concept EQA, it looks like the carmaker is thinking about taking on Tesla’s mass-market Model 3.

Here’s a closer look at the EQA concept and how it stacks up against Tesla’s newest vehicle.

Get the latest Tesla stock price here.

The Concept EQA is an all-electric concept car designed for the compact segment.


Both the EQA and the Model 3 are compact vehicles that can fit five adults.

The wheelbase of the Model 3 is 2.87m, which is slightly longer than the EQA's wheelbase of 2.72m.

The Concept EQA has two electric motors and a range of about 400km per charge.


If Mercedes decides to build a production version of the EQA with the same range, it would beat out Tesla's base Model 3, which has a range of 352km per charge.

Mercedes claims it can go from 0 to 100km/h in under five seconds.


The base model of Tesla's Model 3 can go from 0 to 100km/h in 5.6 seconds, however, the upgraded Premium version can do the same in just 5.1 seconds.

Instead of a traditional radiator grille, the front of the vehicle has a black panel with LED strips. The panel serves as a virtual grille that can change in appearance, and the headlamps are also embedded in the black panel.


Tesla's Model 3 also does not have a traditional grille, but it's just a smooth surface.

The vehicle has two driving modes: Sport and Sport Plus. When the car is driven in Sport mode, the black panel shows a horizontal wing.


When it is driven in Sport Plus mode, it shows a design that looks more like a traditional grille.


Black panels with LED strips are also featured on the sides of the vehicle and ...


... on the bumper.


Last year at the Paris Motor Show, Mercedes showed off its all-electric concept SUV, dubbed the Concept EQ. As you can see, it has some similar features.


Mercedes said that the EQ is a close-to-production concept vehicle that will launch before the end of the decade.

Tesla already sells its Model X SUV, but it also plans to launch an all-electric compact SUV in 2020.

Ultimately, Daimler aims to sell some 500,000 electric vehicles by 2025.


Tesla also has lofty plans to ramp up production of all of its electric cars. The company aims to produce some 500,000 vehicles a year in 2018 and one million a year by 2020.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.