As the head of his own ad firm in 1972, Jerry Della Femina was in the middle of recording a cat eating its food. The cat began to choke, but instead of throwing away the footage Della Femina decided to turn it into the most well-known cat food commercial of all-time. Just like a basic “Mad Men” episode.
On Bloomberg this morning, Della Femina, CEO and Executive Creative Director of DFJP Advertising, enlightened the “Mad Men”-glazed world with his own take on the ad business:
– Ad agencies are receiving far less returns from their clients
– Industry wars are revenue generators for ad agencies, but somehow peace has been made
– The internet is now the place to be to make money: “Every client now starts a meeting by saying they want something to get people to their website.”