Photo: Flickr/Phillipe Put
Singapore needs more babies. A lot more. The birth rate in the country has been declining for some time, and the number of baby-boomers hitting 65 is rising every year. Worse still, is the fact that some 44.2 per cent of men and 31 per cent of women between the ages of 30 and 34 in Singapore are still single.Due to this approaching demographic crisis, Mentos and advertising firm BBH have declared August 9th “National Night”. The idea of the night is… er… well we figure you’ve worked that out.
In case you haven’t, the Mentos National Night has its own rap song which not too discretely spells out what Singaporeans are supposed to do that night.
The FT points out that while the usually stiff and staid Singaporean government has either not noticed or tacitly allowed the advertisement. “We didn’t need to get any [government] clearance or go through any vetting,” Adrian Chan of advertising agency Bartle Bogle Hegarty told the paper.
[Front image from Philippe Put on flickr.]
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