Men like some stocks, women like others

In February, robo-adviser SigFig released a report on investing trends, comparing the 2014 risks, returns, and preferences of over 750,000 retail investors who use the service.

Along with some other interesting insights — like the fact that men are both more likely to churn their portfolios and to lose money — SigFig was able to highlight a handful of companies with stock more likely to be preferred investments for men and women.

Men showed an outsized preference for automaker Tesla Motors and beverage giant Coca-Cola, in particular, and favour a handful of tech companies. Women were especially more likely to invest in communications company Frontier and bank JP Morgan, and count a number of pharmaceutical companies among their preferred investments.

Check out some of the other noteworthy companies in the SigFig-created graphic below:

See the rest of SigFig’s report.

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