Mel Brooks Revealed The Secret To The 'Hunger Games' Money-Making Power Back In 1987

The Hunger Games is going to make a mountain of money in the box office, but that’s not where its real potential lies.

It’s all about merchandising. For instance, Star Wars has totaled less than $5 billion in ticket sales over the years. Meanwhile, the franchise collected upwards of $20 billion in merchandise sales, according to Forbes.

Mel Brooks reminded everyone of this in his 1987 science fiction spoof Spaceballs:

Yogurt: “Moichandising! Moichandising! Where the real money from the movie is made. Spaceballs: the T-shirt, Spaceballs: the colouring Book, Spaceballs: the Lunchbox, Spaceballs: the Breakfast Cereal! Spaceballs: the Flame Thrower!!”

Merchandising! Merchandising!
Spaceballs at

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.