The Hunger Games is going to make a mountain of money in the box office, but that’s not where its real potential lies.
It’s all about merchandising. For instance, Star Wars has totaled less than $5 billion in ticket sales over the years. Meanwhile, the franchise collected upwards of $20 billion in merchandise sales, according to Forbes.
Mel Brooks reminded everyone of this in his 1987 science fiction spoof Spaceballs:
Yogurt: “Moichandising! Moichandising! Where the real money from the movie is made. Spaceballs: the T-shirt, Spaceballs: the colouring Book, Spaceballs: the Lunchbox, Spaceballs: the Breakfast Cereal! Spaceballs: the Flame Thrower!!”
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.