Meghan Markle officially overtakes Kate Middleton as the most powerful royal fashion influencer

Neil P. Mockford/Chris Jackson/Getty ImagesMeghan Markle outranked Kate Middleton in a new list of celebrity fashion influencers.

Kate Middleton and Meghan Markle seem to be two of the biggest fashion icons of the moment. Though they have both worn some memorable ensembles, it looks like Markle may have had a bigger year than her royal sister-in-law when it comes to influencing the latest trends.

Both duchesses made it onto global fashion search platform Lyst‘s new ranking of the most powerful celebrity fashion influencers of the year, with Markle landing in a higher spot on the list than Middleton.

The list was generated by tracking more than 100 million searches and using sales data, page views, and social media mentions to determine each celebrity’s influence. Kylie Jenner nabbed the top spot on the list, followed by her sister Kim Kardashian West.

Markle was found to be the third most popular celebrity fashion influencer of 2018

Meghan markle wedding dressBen STANSALL – WPA Pool/Getty ImagesBoat neck dresses have become one of Markle’s signature styles.

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Middleton landed outside of the top 10, placing at number 16

Kate middletonNigel Roddis/Getty ImagesThe Duchess of Cambridge landed in 16th place.

According to Lyst’s findings, Markle caused a huge spike in search traffic for certain brands and designs

Both Givenchy and Stella McCartney saw boosts in traffic following the royal wedding. People were also searching for “boat neck” and “tuxedo dress” designs.

Read more:
Meghan Markle keeps wearing dresses with the same neckline – and it’s quickly becoming one of her signature looks

Meghan markle wedding dressSteve Parsons/WPA Pool/Getty ImagesSearches for Stella McCartney were up after Markle’s wedding reception.

The list also cites that every time Markle wears a designer, that brand name will see more than a 200% spike in search results over the following week.

Meghan Markle tuxedo dressWPA Pool/Getty ImagesMarkle caused a spike in searches for tuxedo dresses.

Middleton may have landed lower on the list than her new sister-in-law, but her influence is still going strong

The data showed that the bright pink Mulberry coat she wore in January inspired over 10,000 searches that month. The coat was actually first seen in 2014, proving that her penchant for outfit recycling still maintains its influence.

Read more:
35 stunning looks Kate Middleton repeats again and again

Kate middleton pink coatEamonn M. McCormack/Getty ImagesMiddleton’s bright pink coat was a huge hit.

A Brand Finance survey from back in October named Middleton as the most popular royal influencer of the year, so results seem to vary based on the data. It’s also worth noting that Middleton was out on royal maternity leave for much of the year after giving birth to Prince Louis in April, so she debuted fewer new looks than Markle.

Either way, both duchesses seem to be providing fashion inspiration in their own way.

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