Meet The Man Everyone At Apple Calls Steve Jobs's 'Mini-Me'

phil schiller iphone 4S siri

Photo: AP

Now that Steve Jobs is gone, the spotlight is squarely on Apple’s top executives.Peter Burrows and Adam Satariano Bloomberg BusinessWeek have a profile of Phil Schiller, who is the SVP of worldwide marketing. Because of his title, everyone thinks he’s just in charge of ads and messaging.

According to Bloomberg BusinessWeek, he does a lot more than that.

Here are some of the key details:

  • He helped Jobs work through details like, “Defining target markets, determining technical specs, setting prices.”
  • He came up with the click wheel for the iPod, and he was a big supporter of the iPad when others were against it.
  • Internally, Apple employees call him “mini me” because he managed to “consistently” channel Steve Jobs. He even keeps a cardboard cutout of the Austin Powers character Mini Me in his office. So, he’s got a sense of humour.
  • He’s also called “Dr. No” because he shoots down lots of ideas.
  • When product information leaks, Schiller is furious and he wants to hunt down the leakers.
  • He’s the one responsible for keeping the App Store free of porn and other questionable content.
  • He loves hockey and fancy cars.
  • He is in charge of developer relations with Apple.
  • People are worried that his taste isn’t as great as Jobs and the ads will be worse.

Read the full profile at Bloomberg BusinessWeek >

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