Josh Tyrangiel is doing the impossible: turning around Bloomberg Businessweek.
The 39-year-old editor of the magazine that was purchased for $1 in October 2009 lands a glowing Adweek profile written by Dylan Byers.
The stats are solid: Ad pages up 21%. Rate base jumping 80,000 to 980,000. Subs up 12%. (Newsstand sales are down 34% in the first half of 2011.)
Of course, the publication is losing between $20 million and $30 million a year, but that’s significantly better than the $63 million it hemorrhaged just two years ago. (And magazines will never be a huge part of Bloomberg’s bottom line.)
Tyrangiel is creating a publication that, in his words, is “Economist meets New York.” He is not entirely there yet, but the editor and his talented staff are making impressive progress in revamping the brand.
In 2012, European and Asian editions — which had been killed in 2005 — will launch as Bloomberg Businessweek looks to compete more directly with The Economist’s global reach.
For more about that, we turn to design director Richard Turley:
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