Photo: Nathalie Gaveau
Facebook commerce hasn’t been a blow-out success so far, but Shopcade founder & CEO Nathalie Gaveau. Shopcade’s three-word pitch is “Pinterest for shopping.” Investors speaking at our Social Commerce Summit recently said that a startup that does commerce like Pinterest will be worth billions of dollars, and that’s what Gaveau intends to build.
One thing makes Gaveau credible about this: her previous startup, PriceMinister, is bigger than eBay in France and sold for $250 million last year, so she knows a thing or two about getting people to shop for stuff and building companies.
So how does Shopcade work?
It’s like Pinterest in the sense that you build scrapbooks of stuff you like, with two twists: 1) all the stuff on Shopcade is for sale; 2) if you share something with a friend and they buy, you get money. (Shopcade gets an affiliate fee from the sale and splits it with you.)
Shopcade started out as a Facebook app, but now it’s also a standalone site. By rewarding people for sharing stuff they’d like to buy, Gaveau is hoping her site will become viral and be a blockbuster social commerce company.
She tells us the user base is growing 20/30% month over month, which is certainly encouraging. If it keeps growing like that, it just might be worth as much as Pinterest one day.
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