An Army Of 28-Year-Old Women Unleashes Hell On Condé Nast

Sugar Inc's Office

With 12 million uniques and 100 million pageviews per month, San Francisco-based blog network for women Sugar Inc. is profitable on revenues between $10 million and $50 million.

The company — now 116 employees — started with two people in 2005: cofounders and spouses, Brian and Lisa Sugar.

They got the idea for Sugar Inc when, at an Oscars party, tech blog mogul Om Malik turned to Lisa and said something along the lines of, “F— tech. You two should build the next Conde.”

Next, Lisa quit her job buying media for ad agency Goodby and serial entreprenuer Brian quit his gig too. With money from Sequioa and Moritz, they started up. Now there’s blog network, a fashion search engine, and a blog platform.

During a trip out West earlier this month, we stopped by Sugar’s offices in down town San Francisco to find out how it’s done since.

Here’s what we saw and learned >

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title=”Welcome to Sugar’s neighbourhood in downtown San Francisco.”
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title=”Sugar’s building is on Sutter street”
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permalink=”it-doesnt-look-like-your-usual-west-coast-startup-office-3″
title=”It doesn’t look like your usual west coast startup office…”
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[slide
permalink=”-but-brians-started-three-companies-in-the-building-4″
title=”… but Brian’s started three companies in the building.”
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title=”Plus, he says there are ghosts on the building’s 22nd floor.”
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[slide
permalink=”fortunately-sugar-is-on-the-15th-6″
title=”Fortunately, Sugar is on the 15th.”
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[slide
permalink=”heres-the-view-out-brians-office-7″
title=”Here’s the view out Brian’s office.”
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[slide
permalink=”in-2008-sugar-said-no-to-acquisition-offers-from-yahoo-and-nbc-it-eventually-outsourced-ads-to-nbc-and-sold-them-some-equity-8″
title=”In 2008, Sugar said no to acquisition offers from Yahoo and NBC. It eventually outsourced ads to NBC and sold them some equity.”
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[slide
permalink=”in-late-2008-sugar-took-more-money-from-sequoia-bought-out-nbcs-stake-hired-its-own-sales-team-we-caught-them-in-a-meeting-9″
title=”In late 2008, Sugar took more money from Sequoia, bought out NBC’s stake, hired its own sales team. (We caught them in a meeting)”
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[slide
permalink=”since-revenues-are-up-82-and-the-company-turned-profitable-in-q409-it-expects-to-remain-so-through-2010-10″
title=”Since, revenues are up 82% and the company turned profitable in Q409. It expects to remain so through 2010.”
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[slide
permalink=”cfo-shawn-mcnew-joined-sugar-from-symantec-he-worked-on-a-startup-called-blue-light-with-brian-11″
title=”CFO Shawn McNew joined Sugar from Symantec. He worked on a startup called Blue Light with Brian.”
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[slide
permalink=”we-caught-video-editor-victor-working-on-a-story-about-heidi-montags-addiction-to-plastic-surgery-he-came-to-sugar-from-revision3-12″
title=”We caught video editor Victor working on a story about Heidi Montag’s addiction to plastic surgery. He came to Sugar from Revision3.”
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[slide
permalink=”sugar-recently-hired-david-grant-the-tv-exec-behind-malcom-in-the-middle-and-temptation-island-13″
title=”Sugar recently hired David Grant, the TV exec behind Malcom In The Middle and Temptation Island”
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permalink=”this-developer-is-working-on-sugars-effort-to-get-into-social-games-14″
title=”This developer is working on Sugar’s effort to get into social games”
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[slide
permalink=”brian-and-lisa-have-had-two-girls-while-starting-sugar-15″
title=”Brian and Lisa have had two girls while starting Sugar…”
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[slide
permalink=”so-they-built-the-girls-a-nursery-at-the-office-16″
title=”…so they built the girls a nursery at the office.”
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[slide
permalink=”cute-right-17″
title=”Cute, right?”
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title=”That’s one of the daughters, Katie, on the left.”
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permalink=”the-sugars-reads-lots-of-cond-titles-like-vogue-19″
title=”The Sugars reads lots of Condé titles like Vogue…”
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[slide
permalink=”and-glamour-20″
title=”…and Glamour”
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permalink=”sugar-employees-116-people-21″
title=”Sugar employees 116 people.”
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permalink=”cofounders-brian-and-lisa-sugar-have-a-name-for-the-average-employee-nancy-22″
title=”Cofounders Brian and Lisa Sugar have a name for the average employee: Nancy.”
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permalink=”shes-28-years-old-and-she-came-to-san-francisco-from-northwestern-23″
title=”She’s 28 years old and she came to San Francisco from Northwestern.”
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[slide
permalink=”a-former-wall-street-banker-krista-is-sugars-managing-editor-shes-got-an-editorial-staff-of-50-24″
title=”A former Wall Street banker, Krista is Sugar’s managing editor. She’s got an editorial staff of 50.”
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[slide
permalink=”sugar-is-now-comprised-of-a-couple-dozen-blogs-on-topics-ranging-from-celebrity-gossip-to-home-and-garden-25″
title=”Sugar is now comprised of a couple dozen blogs on topics ranging from celebrity gossip to home and garden.”
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[slide
permalink=”brian-doesnt-think-we-got-a-photo-of-him-but-we-so-did-busted-26″
title=”Brian doesn’t think we got a photo of him, but we so did. Busted!”
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[slide
permalink=”dont-miss-these-startup-tours-27″
title=”Don’t miss these startup tours!”
content=”Welcome To Justin.TV’s Treehouse Office In The Middle Of San Francisco

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[/slideshow]

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