Jesse Heiman has taken on extra roles including “Geek,” “3rd UFO Enthusiast,” and “Winking Comic Book Nerd” in more than 200 films and TV shows, but on Super Bowl Sunday, he’ll be making out with supermodel Bar Refaeli in front of 111 million viewers in Go Daddy’s big game commercial.
Click here for photos of Heiman’s biggest extra roles>
“In the original breakdown [for casting], they said you have to be ok with kissing Bar Refaeli, a super model, in the Super Bowl,” Heiman, 34, told Business Insider. “And I was like, is this a question? If someone’s opposed to that, then he should get out of the business.”
But Heiman first had to impress a stand-in for the Sports Illustrated swimsuit model in the first audition in December.
“They had me audition with a bunch of people, and in the first audition they had us kissing a blow up doll,” Heiman continued. “And the doll had a name: Lindsay Lohan. Yeah, it was a good time.”
But the career nerd worked his one-sided saliva-swapping magic on casting agents, because he landed a callback the next week with a real-live woman who regularly stands in for Refaeli.
“I was the first one they wanted in the morning,” he said. “They had me put on a bunch of lip balm, mouthwash, and chew gum to make it as sweet and tasty as possible.”The first make out was straight to business and “genuine,” but Heiman told BI that he started getting creative on the second try.
“I asked if she could put her hands in my hair, and she said OK and seemed to really like that … she said it was sweet,” he said.
After Heiman landed the job, the stand-in was on the set of the actual Go Daddy shoot as well and told him that he was her favourite and most memorable kiss of the whole audition process.
“That was pretty flattering right there,” Heiman said, pointing out, “and the girl’s married.”
But then, after he made sure his lips were properly chapsticked and that he hadn’t applied excessive amounts of cologne, Heiman was ready to get down to business. He and Refaeli met on the first day of the shoot, hugged, and sat down to have a chat.
“It’s sort of a different type of shoot than her walking on a beach or me doing an office scene or being a nerd on the show, but it was still a set,” Heiman said. “It’s important as an actor to stay professional for these kind of things.”
Even if that means making out with a super model. 65 times. (To get the perfect shot of course.)
“For me, each kiss was like a million bucks,” Heiman, always a charmer, said.
While the actual commercial, which is meant to show Go Daddy’s new “sexy meets smart” platform, shows a prolonged close-up kiss, that’s apparently the PG-version of what happened on set.
CBS rejected other versions of the ad for being “too sexy.””It’s just, you know, a lot of tongue action,” Heiman said.
While Go Daddy told us that it would post the banned ads on its site during the game Sunday, Refaeli (who also complimented Heiman’s kissing skills) told the “Today Show” that she’d rather have the raunchier version.
“I’d rather we go all the way,” she said.
Heiman is just grateful for the opportunity.
“It’s an honour to be in a Super Bowl commercial with an iconic advertiser like Go Daddy—and with a super model” said Heiman, who it turns out is actually a Go Daddy hosting customer. His personal website, JesseHeiman.net, uses a Go Daddy domain.
And, given that a super model just praised Heiman for his kissing skills, this ad should also do wonders for the single actor’s game.
“There’s not really a Yelp for kissing. There should be … maybe Go Daddy can make a website for that,” he said.
And, hopefully, the commercial will help bring Heiman’s career to the next level. Although a YouTube video dubbing him the “World’s Greatest Extra” went viral with almost three million views in 2011, he’s still waiting for a big part in a pilot, TV show, or movie.
But until then, fans might be able to find Heiman at a crowded party or bar in Los Angeles Super Bowl Sunday.
“We want to go somewhere where there are a lot of people who don’t know who I am and they end they’ll say, ‘Hey, I just saw you on TV.'”
Watch the Super Bowl ad, made by Deutsch NY, below:
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