Photo: David Austin
In San Francisco, technology rules.However, Media Camp, a new accelerator funded by Turner Broadcasting, is focused on media, not technology.
David Austin, who worked at Apple for 17 years, is helping to lead.
“The whole idea is to help startups understand that they are selling to a media company, which is really just an enterprise company,” he said.
Austin said that the 12-week summer program is a chance to give “Turner an opportunity to be involved in the startup community in the Valley” and bring some of the innovative culture back to Atlanta.
The accelerator program will accept around five startups, and show the tech community what the media business is about. Each company will be given $20,000 to start, and there will be some kind of demo or pitch day, like there are at most tech incubators. There will also be an opportunity for a commercial agreement with Turner.
The accelerator will have a big launch at SXSW at the Revive Lounge At The Moonshine Grill.
The program is open for applications now until the middle of April.
Austin is most famous for working on Keynote, Numbers, and Pages, and Final Cut. He also worked on .mac and helped Apple acquire a bunch of companies.
“I worked at Apple, a technology company that became a media company. Apple has always been about content creation. Now media companies are becoming technology companies,” he said.