Cratering BusinessWeek Put Up For Sale

businessweek tbi

BusinessWeek parent-company McGraw-Hill has hired Evercore Partners Inc to sell the magazine, reports Bloomberg.

Founded in 1929, BusinessWeek has an editorial staff around 200 and reaches 4.8 million readers in 140 countries each week.

But the magazine’s business is wilting.

Six months into 2009, ad revenues are down 33% from the same period in 2008 — from $116 million to $77 million.

And it’s not like 2008 was a banner year — ad pages then were down 16% from 2007. won’t bail out the print edition soon, either. Even with its large edit staff, the Web site’s traffic can’t match’s, and that pub only turned in $30 million in digital revenue in 2008.

McGraw-Hill might have trouble moving the mag. From peak to trough, the M&A market is down 61%, and the WSJ’s Deal Journal says not even bankers are optimistic we’ve hit a bottom:

Deal Journal: Even bankers, an optimistic lot by nature, were not ready to say M&A activity will bounce back. Some pointed to rising unemployment rates, poor consumer confidence, CEO nervousness or all of the above. Others raised concerns about financial markets, dearth of private-equity deals and board of director reluctance to sell when their stocks are trading so far off year ago levels.

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