McDonald’s is expanding its “Breakfast After Midnight” menu outside of testing regions.
This brings the retailer even closer to potentially offering a 24-hour breakfast, reports Chris Morran at The Consumerist.
McDonald’s customers have long lamented that they can’t get breakfast after 10:30 a.m.
The company revealed the news in a recent statement, but didnt’ specify what regions would be getting “Breakfast After Midnight.”
McDonald’s CEO Donald Thompson revealed in April that he was considering the idea of an all-day breakfast.
McDonald’s Egg McMuffins, McGriddles, and breakfast platters have been named as top growth categories for the brand.
The brand has also started phasing out salads and other healthy options in favour of burgers.
But The Consumerist pointed out that serving breakfast and lunch at the same time could stretch employees too the brink.
Still, if McDonald’s can figure out how to do all-day breakfast right, consumers are sure to respond.
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