This summer, Americans can start their McDonald’s job applications on Snapchat.
On Monday, the fast-food company announced that it planned to hire roughly 250,000 workers this summer. And, to hire these new employees, McDonald’s is using more modern recruitment methods — including Snapchat.
Potential workers can start their application process through “Snaplications,” which the company says is a “first-to-market” hiring tool in the US.
With Snaplications, Snapchat users will see a 10-second video ad of McDonald’s employees talking about working at McDonald’s. They can then swipe up to visit McDonald’s career page in Snapchat and apply for a job at their local restaurant.
McDonald’s debuted a similar “Snaplication” program in Australia earlier this year.
“We’re always looking for new and innovative ways to find job seekers,” Jez Langhorn, the senior director in HR at McDonald’s USA, said in a statement. “We thought Snaplications was a great way to allow us to meet job seekers where they are — their phones.”
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