McDonald's Same-Store Sales Grow 7.5%, But It's Not Enough

mcdonalds shamrock shakeMcDonald’s Shamrock Shake

Photo: krynsky / Flickr

McDonald’s announced global comparable store sales increased by 7.5 per cent in February.Analysts were looking for 7.7 per cent growth.

The same metric increased by 11.1 per cent in the U.S.; 4.0 per cent in Europe; and 2.4 per cent in Asia / Pacific, Middle East and Africa.

“As previously communicated, while McDonald’s continues to deliver global top-line sales results, the current operating environment includes persistent economic uncertainty, austerity measures in Europe and commodity and labour cost pressures, particularly in the U.S.,” wrote the company in a statement.

“These challenges are expected to impact the Company’s first quarter operating income growth.”

Shares are selling off.

However, management noted that in the U.S., Filet-O-Fish and breakfast offerings sold particularly well.

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