- McDonald’s new rewards program is launching nationwide after tests.
- Users will get a free McChicken, burger, or ice cream after their first purchase.
- Rewards programs are becoming more important than ever for fast food chains.
- See more stories on Insider’s business page.
McDonald’s is expanding a new customer rewards program nationwide after limited tests in certain areas of the US. Signing up for the program can get you a free vanilla cone, cheeseburger, McChicken, or hash browns after your first order.
My McDonald’s Reward will replace My McCafe Rewards, the previous customer loyalty program. Customers who had existing points will still be able to keep them.
Using the app to order food or scanning in-store will rack up points on purchases, which can be exchanged for free menu items. Each dollar spent equals 100 points. Once customers reach 1500 points (about $15 worth of purchases) they’re eligible to redeem a free item.
To start collecting points and redeem the free items, customers will need to download the McDonald’s app and set up an account, which also comes with a reward of free fries.
Rewards programs have become nearly essential for fast food chains to attract and keep customers. Popeyes just launched a program that offers some freebies just for signing up. Starbucks has a popular app with customers so loyal that they sparked a backlash when the chain changed how rewards were calculated. Chipotle’s in-app rewards program has been a huge success, reaching 20 million members within two years of launching.
Other chains are launching rewards programs for the first time, while those with the money are investing in better mobile apps and programs, like McDonald’s and Chipotle. Rewards programs seem to be more important than ever as they incentivize return visits and give companies valuable customer data.
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