- McDonald’s will give away free food on the “Mariah Menu” through its app in December.
- A different menu item will be available for free each day for 12 days.
- Mariah Carey is the latest celebrity partner, following Travis Scott and Saweetie.
McDonald’s just announced Mariah Carey will be part of the next Famous Order collaboration.
The Mariah Menu, as McDonald’s is calling it, will include 12 days of deals from December 13 through Christmas Eve. Each day, there will be a different free menu item available to customers with any purchase of at least $US1 ($AU1). The deals will include chocolate chip cookies, Mariah Carey’s favorite classic Cheeseburger, and other fan favorites like a Big Mac and McNuggets.
“Some of my favorite memories with my kids are our family trips to McDonald’s, and of course, each of us has our go-to order. Mine is the Cheeseburger, and I get it with extra pickles,” Carey said in a statement. “Bringing together some of our favorite food from McDonald’s with my all-time favorite season is a holiday wish come true.”
The deals will be available through the McDonald’s app.
“Mariah goes with the holidays like ketchup and fries, so we couldn’t think of a better partner to help us celebrate the upcoming season,” Jennifer Healan, Vice President of U.S. Marketing Brand Content and Engagement of McDonald’s USA said in a statement. “Just like McDonald’s brings people around the table with their favorite orders, Mariah’s music connects us all during this time of the year. We’re so excited to team up to bring even more holiday cheer to our fans.”
The Mariah Menu will be served in “fun and festive packaging” designed with Carey, McDonald’s said.
McDonald’s has partnered with celebrities on signature order campaigns before to huge success. The Travis Scott meal last fall was so popular that some locations ran out of Quarter Pounder ingredients. It was also enriching for Scott personally, as he netted at least $US20 ($AU27) million from the deal, according to Forbes. The spring BTS meal was also popular, driving traffic to restaurants giving McDonald’s its busiest week of the year to date. Most recently, McDonald’s sold the Saweetie meal, featuring the TikTok star.
Do you have a story to share about a retail or restaurant chain? Email this reporter at [email protected].