McDonald's is flipping its iconic golden arches upside down in 'celebration of women' -- and people are freaking out

McDonald’sA McDonald’s in Lynwood, California, flipped its golden-arches sign for International Women’s Day on Thursday.
  • McDonald’s flipped its golden arches upside down at a location in Lynwood, California, in honour of International Women’s Day on Thursday.
  • The fast-food giant also turned its logo up on Facebook, Twitter, and Instagram.
  • McDonald’s upside-down logo has sparked intense debate – as well as some investigation into parallels with “SpongeBob SquarePants” and various anime programs.

McDonald’s decision to flip its arches upside down for International Women’s Day on Thursday has inspired a torrent of backlash – and a wave of SpongeBob SquarePants jokes.

A McDonald’s location in Lynwood, California, turned its golden arches upside down earlier this week in honour of the day, and the fast-food chain debuted the flipped logo on Twitter, Facebook, and Instagram.

The upside-down arches are in “celebration of women everywhere,” a McDonald’s representative told Business Insider in an email on Wednesday.

But some people didn’t love the change.

Many said McDonald’s was missing the point of International Women’s Day.

Eater’s Erin DeJesus slammed the move in an article with the headline “McDonald’s Upends 10,000 Years of Patriarchy with One Weird Trick.”

Others appeared to be angry for the opposite reason.

“How bout y’all stick to making burgers and quit with the politically correct sideshow?” says one of the top comments on McDonald’s Facebook post unveiling the upside-down logo. “Enough already.”

McDonald’s flipped arches also inspired some pop-culture connections

McDonald's signMcDonald’s

Then there were those who saw parallels between the upside-down logo and other pop-culture touchstones.

People spotted some distinct similarities to a “SpongeBob SquarePants” plot.

Anime shows commonly flip the M in representations of McDonald’s – most likely to avoid copyright issues – creating cities filled with WcDonald’s.

McDonald’s has released more info about its decision to flip its logo on Thursday, highlighting the achievements of women who work at the fast-food giant.

“Are we perfect? Of course not,” McDonald’s global chief diversity officer, Wendy Lewis, wrote in a Medium essay published Tuesday.

“We know we have work to do and are committed to listening and working with others across business, government, and our communities to improve and make stories like Yazmin’s” – a McDonald’s manager – “in particular the norm, not the exception,” Davis said.

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