- McDonald’s flipped its golden arches upside down at a location in Lynwood, California, in honour of International Women’s Day on Thursday.
- The fast-food giant also turned its logo up on Facebook, Twitter, and Instagram.
- McDonald’s upside-down logo has sparked intense debate – as well as some investigation into parallels with “SpongeBob SquarePants” and various anime programs.
McDonald’s decision to flip its arches upside down for International Women’s Day on Thursday has inspired a torrent of backlash – and a wave of SpongeBob SquarePants jokes.
A McDonald’s location in Lynwood, California, turned its golden arches upside down earlier this week in honour of the day, and the fast-food chain debuted the flipped logo on Twitter, Facebook, and Instagram.
The upside-down arches are in “celebration of women everywhere,” a McDonald’s representative told Business Insider in an email on Wednesday.
But some people didn’t love the change.
Ugh, keep it.
— Amy Westervelt (@amywestervelt) March 7, 2018
Probably sucks to be The Onion these days with so much competition https://t.co/oUqiZyQwZQ
— Haley Byrd (@byrdinator) March 7, 2018
“Hamburglar with breasts” crossed out on a whiteboard at McDonald’s HQ
— pixelatedboat aka “mr tweets” (@pixelatedboat) March 8, 2018
Many said McDonald’s was missing the point of International Women’s Day.
Eater’s Erin DeJesus slammed the move in an article with the headline “McDonald’s Upends 10,000 Years of Patriarchy with One Weird Trick.”
Today, as McDonald's turns its arches upside down to co-opt #InternationalWomensDay, we're delivering the messages of their women workers who, in 2016, took action nationwide to demand an end to rampant sexual harassment on the job https://t.co/NffDnrfFpO #FightFor15 #IWD2018 pic.twitter.com/RbHKBcCaW0
— Fight For 15 (@fightfor15) March 8, 2018
If @McDonalds actually cares about women—how bout:
•Paying a livable wage
•Providing healthcare to your employees
•Hiring Women/minorities in leadership. (Women/Munorities are 70% of your employees but only 35% of your exec team)
A mere “W?”
Sorry, Im not exactly “lovin it” https://t.co/4FEqNahL0w
— Qasim Rashid, Esq. (@QasimRashid) March 8, 2018
mcdonalds is flipping the arches on their signs to celebrate international women's day
all other days it stood for MEN https://t.co/TRrgCYWVQZ
— june (@shoe0nhead) March 8, 2018
Others appeared to be angry for the opposite reason.
“How bout y’all stick to making burgers and quit with the politically correct sideshow?” says one of the top comments on McDonald’s Facebook post unveiling the upside-down logo. “Enough already.”
McDonald’s flipped arches also inspired some pop-culture connections
Then there were those who saw parallels between the upside-down logo and other pop-culture touchstones.
People spotted some distinct similarities to a “SpongeBob SquarePants” plot.
McDonald's does not get points for originality. pic.twitter.com/Kk9f6qQTFR
— Lone Conservative (@LoConservative) March 7, 2018
— Ethan Barton (@ethanrbarton) March 7, 2018
McDonalds is going wumbohttps://t.co/4fvItX8wXp
— sarah schauer ???? (@SJSchauer) March 7, 2018
Anime shows commonly flip the M in representations of McDonald’s – most likely to avoid copyright issues – creating cities filled with WcDonald’s.
McDonalds is flipping one of their signs to celebrate International Women's Day, which is cool! but as a bonus now they can sue every anime ever made pic.twitter.com/ag54a772tl
— Cabel (@cabel) March 7, 2018
Anime did it first lol pic.twitter.com/2SbjwhGsJh
— Sheena @Home2019 (@SheeGee) March 8, 2018
McDonald’s has released more info about its decision to flip its logo on Thursday, highlighting the achievements of women who work at the fast-food giant.
“Are we perfect? Of course not,” McDonald’s global chief diversity officer, Wendy Lewis, wrote in a Medium essay published Tuesday.
“We know we have work to do and are committed to listening and working with others across business, government, and our communities to improve and make stories like Yazmin’s” – a McDonald’s manager – “in particular the norm, not the exception,” Davis said.
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