Here's why McDonald's Filet-O-Fish sales skyrocket in March

  • McDonald’s claims that the Filet-O-Fish sandwich is the most popular menu item during March.
  • The company says it sells nearly a quarter of its total yearly Filet-O-Fish sandwiches this month.
  • The month of March coincides with Lent, the 40-day religious event during which participating Catholics don’t eat meat from land animals on Fridays – many eat seafood instead.

McDonald’s claims that the Filet-O-Fish sandwich is the most popular menu item during March, and that the company sells nearly a quarter of its total yearly Filet-O-Fish sandwiches this month.

Why? March lines up with Lent, the 40-day-long religious event during which participating Catholics and Christians don’t eat meat on Fridays.

EDITOR’S NOTE: This video was originally published on March 1, 2017.

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