- McDonald’s is rolling out a new value menu in 2018.
- The menu will offer items priced at $US1, $US2, and $US3.
- McDonald’s has struggled to attract budget-conscious customers since killing the Dollar Menu in 2014.
McDonald’s has finally found a replacement for the Dollar Menu.
On Tuesday, the company said in a call with investors that the chain plans to roll out a new value menu with items priced at $US1, $US2, and $US3 in early 2018.
Executives acknowledged that McDonald’s has struggled to attract value-minded customers since killing the Dollar Menu in 2014.
Recent promotions such as the McPick 2 and $US1 drinks have helped bring back customers. However, this new menu would be the chain’s first attempt to truly recapture the magic of the Dollar Menu with a national value menu.
“This perhaps is the biggest $MCD news in yrs & has been in development for a very long time,” an account run by a McDonald’s insider, under the title “McD Truth,” tweeted.
McD Truth continued, saying the new menu “has the potential to be bigger than” all-day breakfast — an innovation that helped spark the chain’s impressive turnaround in the US over the last two years.
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