McDonald’s is launching a delivery service in New York.
Starting Monday, customers in Brooklyn, Queens, and Manhattan will be able to order anything from the menu — excluding ice cream cones — for delivery, the company has revealed.
McDonald’s is working with the delivery service Postmates to transport the food, and some of the 88 restaurants involved in the test will offer delivery 24 hours a day.
McDonald’s said a delivery fee would be charged based on the distance travelled by the courier, in addition to a “standard service charge.”
The new service was announced on the same day that McDonald’s CEO Steve Easterbrook announced his turnaround plan to revive business.
Easterbrook said the company would strip away layers of management, focus more on listening to customers, and act faster to adapt to consumers’ changing tastes.
“Our recent performance has been poor. The numbers don’t lie,” McDonald’s CEO Steve Easterbrook said in a 23-minute video overview of the plan. “I will not shy away from the urgent need to reset this business.”
The delivery service is a test that could be expanded to additional cities.
“Our customers continue to tell us that they want their favourites from McDonald’s delivered right to their doorsteps,” Julia Vander Ploeg, vice president of McDonald’s USA Digital, said in a release. “We’ve listened to their feedback and are excited to launch this initiative. We look forward to learning from this test and continuing to innovate as we offer our customers everyday conveniences and new ways to experience our brand.”
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