McDonald’s has given its Quarter Pounder a complete makeover.
The chain recently started toasting its buns longer and increased the size of its patties from 4 ounces when raw to 4.25 ounces. The 4-ounce patties shrink to 2.8 ounces after cooking.
McDonald’s has now changed how its patties are seared to lock in more flavour, the company announced in a tweet on Monday.
McDonald’s is making major changes to its menu and business following seven straight quarters of same-store sales declines in the US, where the chain is battling a pervasive public perception that its food is processed and unhealthy.
The company has also been hurt by a series of food-safety scandals in Asia, which contributed to a 15% loss in net income last year.
Meanwhile, McDonald’s relationship with franchisees, who operate 81% of its restaurants globally, is at an all-time low. Employees have also been striking for higher pay and better working conditions.
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