Photo: By villes on Flickr
McDonald’s USA president Jan Fields made an important announcement today regarding the fast food juggernaut’s menu.It’ll be putting the number of calories on its menus nationwide, but only for its burgers and fries, reports the AP.
“When it’s all said and done, the menu mix doesn’t change,” Fields tells the AP. “But I do think people feel better knowing this information.”
Right now, McDonald’s is only doing it in the cities where calorie numbers are already mandatory, like New York and Philadelphia.
The move preempts upcoming government regulations that could require restaurant chains — with more than 20 locations — to put up calorie information on menus.
It’s smart. Why?
McDonald’s has taken the initiative, voluntarily showcasing its calorie numbers before competitors like Wendy’s and Burger King.
The move makes its competitors look scared to do the same.
Burger King, for instance, tells the AP that it’s “waiting for further guidance” before making any menu updates.
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