Even though VC Dave McClure doesn’t have any grand predictions for 2013 and thinks “most predictions are crap,” he does have one thing to say: “menus suck.”
In a recent post on McClure’s blog, 500hats, he writes about how the market opportunity for food tech is huge.
“Everyone eats, 1-3x per day, and many of us eat out at least weekly if not daily,” McClure writes. “We spend untold amounts of time waiting, waiting, waiting.. to execute a very inefficient and highly unsatisfactory ordering experience, when it could be an absolutely wonderful, amazing, and AWESOME experience – which is what eating food with friends & family should be in the first place.”
Here’s what’s wrong with the industry, according to McClure:
- There are simply too many items on menus and not enough pictures.
- There’s no order history, user profile data, or reviews.
- There’s too much wait time when it comes to ordering and paying for food.
Here’s how to fix it:
- Add high-quality images of dishes. McClure says by doing so, it would streamline production, reduce cost, and ultimately improve customer satisfaction.
- Implement on-premise connectivity for tabletop ordering, and access to order histories and reviews from friends.
- Enable customers to send messages to waiters and kitchen staff.
- Offer entertainment options for customers while they wait, like movies and games.