Photo: Wikimedia/US Navy
We now know Yahoo’s mission under CEO Marissa Mayer, which is serving up users a personalised version of the Web.Now, in Yahoo’s fourth-quarter earnings call, she explained her strategy for making that happen.
“We need to start a chain reaction,” she says.
First, build great products.
Great products will get user adoption.
Users will drive advertising revenues.
Those products—about a dozen, according to Mayer, are ones that will be “daily digital habits.”