20th Century Fox had a rough summer, releasing a string of box-office disappointments. In fact, the studio hadn’t had a movie open at #1 since last spring’s Horton Hears A Who!, which debuted with $45 million.
The veteran hitmaker is well known for its ability to market anything (see What Happens in Vegas‘ 2nd place $20 million opening), and typically releases a few summer blockbusters so a summer with no hits was a shocker. We knew the streak would be broken eventually, but the film to finally do it was this weekend’s Max Payne. The Mark Wahlberg starring hit #1 with an estimated $18 million.
Who knows how long Fox will be able to maintain its perch. Max Payne only got a 17 per cent freshness rating on rottentomatoes.com. But for now, the streak is over, and 20th Century Fox is back on top.
Oliver Stone’s much-hyped Bush biopic W. meanwhile only pulled in roughly $10.5 million for a fourth-place finish. Guess the current political fervor really didn’t make people want to see that movie.
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