Fashion designer Max Azria has died at the age of 70

Nicholas Hunt/Getty Images for NYFW: The ShowsFashion designer Max Azria has died at the age of 70.

Fashion designer Max Azria has died at the age of 70 after battling lung cancer.

The founder of BCBGMAXAZRIA is survived by his wife, Lubov, and six children. He died Monday in a hospital in Houston, Texas, Women’s Wear Daily reports.

Azria founded BCBGMAXAZRIA in 1989 and in 1998 acquired French fashion label Herve Leger. He also launched a younger label, BCBGeneration.

Marquee Brands acquired the BCBG and Herve Leger brands in 2017 for$108 million, about five months after BCBG filed for bankruptcy.

BCBG “began with a single idea – to create a beautiful dress,” according to a company press release. “The brand embodies a true combination of European sophistication and American spirit,” the release states.

In a statement released Tuesday, Marquee Brands said it is “deeply saddened” by Azria’s death.

“Max was a true visionary, who defined the contemporary fashion category,” the statement said. “BCBG stands for bon chic, bon genre or “good style, good attitude,” which reflects the legacy of the man himself, one we are committed to preserve in his honour. Our deepest condolences to the Azria family.”

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.